WELCOME TO
KTI MULTIMEDIA
We offer premium B2B matchmaking and connect new digital product and application owners with publishers, media houses, IT, retail and telcos.
DIGITAL GROWTH | INNOVATION | DIGITALISATION | PARTNERSHIPS | NEW BUSINESS DEVELOPMENT
ABOUT ME
Karina Tietje – Owner and Managing Director of KTI Multimedia
Since 2000, I have been advising leading companies with KTI Multimedia on the development of innovative cross-media business fields and brands.
In this context, I design and implement strategies for successful digital marketing and performance marketing.
In addition, I launch cooperations with internet portals, TV stations, publishers, advertising agencies, telcos as well as trade partners for our clients.
Innovation and digitalisation for over 30 years
Already in the 90s I established the digital business for Axel Springer Verlag. This included interactive teletext and premium rate gaming solutions for TV channels, interactive TV programmes as well as Germany’s first digital advertising marketer (interactive media). The latter quickly developed into the market leader and remained number 1 in its sector until it was sold to the Stroer Media Group in 2016.
In addition, I acted as shareholder representative for the publisher’s holdings such as aol.de, sport.de or business.tv.
MY PERFORMANCE NETWORK
Successful marketing thrives on professionalism and teamwork.
That’s why I highly value cooperation with proven experts.
Long before the founding of Xing (open bc), I created an extensive personal network.
Today I am proud to have the following strong partners at my side:
Conversion-oriented digital dynamic ads, dynamic social targeting
Special deep targeting & re-targeting
B2B social media targeting specialists
Measure interaction with ad before the click
Optimize purchase pricing by using streaming technology for video ads in display placements
Higher CTR / fast changes / better targeting
Reduce scatter loss
+
reduce media costs
Target single personas e.g. on LinkedIn
Collect GDPR compliant data for optimisation
Increase awareness & view through time while reducing purchase prices
Higher CTR / fast changes / better targeting
Reduce scatter loss
+
reduce media costs
Target single personas e.g. on linked in
Collect GDPR compliant data for optimization
Increase awareness & view through time while reducing purchase prices
REFERENCES
A GLANCE BACK
In my now long time, in which I have been active for a wide variety of clients and industries, there have been a few highlights.
You can click through them here.
BuyVip: Gruner+Jahr acquires stake in BuyVip
BuyVip: Gruner+Jahr acquires stake in BuyVip
